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Case Studies

Jaguar Land Rover selects Dolce Sitges for the European presentation of his new Range Rover Sport

Sitges, Barcelona (August 2013)

Dolce Sitges, the first hotel in Spain designed to host conferences, incentives and events as well as high-level holiday tourism, has demonstrated its ability to offer tailored-made solutions for automotive events.

Jaguar Land Rover has designed a successful presentation for the sales strategy, at the launch of its new model Range Rover Sport. 

This summer, for three weeks, JGL has met its goal to show their European dealers the new model of the brand through a plan specifically designed for Dolce Sitges facilities.

The conference center was transformed into JGL showcase with different cars in display and a circuit created within the different meeting rooms. As part of the program, the hotel organized daily rotations of 120 guests including a road circuit, providing a unique opportunity to test first-hand the new Range Rover Sport. During these days, delegates from Jaguar Land Rover enjoyed not only the conference center and multiple meeting rooms but the hotel facilities, restaurants and wellness center.

The key success factors, in addition to the high level of service and standards, are that the hotel has designated areas for car washing, workshop area, indoor parking, access for vehicles in four meeting rooms plus exhibition areas.